The New York Times > Technology > LexisNexis Says Data Breach May Affect 310,000 People

The New York Times > Technology > LexisNexis Says Data Breach May Affect 310,000 People

The NYT story abouth the LexisNexis data theft. What kind of PR headaches will this company face when the send out notices. BTW, they originally announce only 3,000 names and related personal data were compromised.

Is there a tipping point when the number of people affected, requires a massive PR spin? Or is the bar just raised so that the only "news" will be when the next data theft is bigger.